Welcome!

A woman with long brown hair smiling, set against a light blue background.

I design digital experiences that respect how people learn.

As a Learning Experience Designer informed by UX principles, I blend educational pedagogy with learner-centered design. With a background in strategic communications and education, I use research to lower cognitive load and help learners master complex products and concepts.

Organizations I’ve worked with

Addpar logo with stylized 'A' and company name in black text
Berlitz logo with white text on a blue background
Black cat sitting on grass with a blurred background
Logo featuring a cartoon blue berry character with a smiling face next to the text 'Puberry' in blue letters.
Blurb logo with a blue chat bubble and white text
A space shuttle launching with flames and smoke beneath

Featured Project: Interactive Onboarding

A black and white portrait of a person holding a phone and taking a selfie.
Laptop on a wooden desk displaying an online course titled 'Set up portfolios for your firm' from Adddepar. The desk has a white vase with brown sticks on the left and a white container with paintbrushes on the right, against a brick wall background.

Redesigning a Help Center article using interactive elements, creating the blueprint for asynchronous FinTech onboarding.

Three oval-shaped labels with the text 'Instructional Design,' 'Interactive Design,' and 'UX Design' on a white background.
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User-Centered Learning Design

A woman with black hair and a brown coat is standing in front of a museum display wall, looking at two framed digital screens showing museum website content. The wall has a sign that reads 'Wing Luke Museum' and a section titled 'Content Restructure' with a description and tags for 'Content Strategy,' 'UX Design,' and 'Instructional Resources.'
Computer screen displaying the Puberry gamified student website with colorful characters and progress levels, surrounded by a keyboard, mouse, and external device on a desk.
A person holding a smartphone showing a map of Colombia and the words "Explore Colombia" on the screen. The screen also displays a conceptual master's thesis project about a language learning app, with tags like "Creative Learning Design," "Mobile Learning," and "UX Design."

eLearning Development & Multimedia

A webpage promoting support tools for English language learners, featuring a classroom scene with a teacher and students, and buttons for instructional design and project management tools.
Flowchart illustrating the relationship between inputs, activities, outputs, and long-term effects in a project about mindset development. The chart includes sections on inputs such as growth mindset, self-efficacy, and resilience; activities like defining characteristics, conducting surveys, and providing feedback; outputs such as developing sustainable habits and increased self-awareness; and long-term effects including sustainable behavior change, academic success, and career growth. The graphic promotes understanding for NYU graduate students with links to Instructional Design, Curriculum Design, Articulate 360, and Google Site, and includes a 'Learn more' link.
A screenshot of video editing software with a tutorial on tips for public speaking, featuring a man in a grey shirt speaking in front of a presentation slide. The interface displays timeline, video clips, and editing tools, with icons for video production, storyboarding, and video editing.

Testimonials

  • “Franchesca was a strong team member, was very knowledgable, took initiative, and taught me a lot. She was always willing to go above and beyond. Franchesca is kind, thoughtful, and professional. She's got great experience and would be an asset on any team.”

    UX Research Lead

  • "Franchesca's approach was driven by a strong growth mindset and a remarkable capacity for learning. This resulted in a reusable prototype that will now serve as a foundation for the team."

    Direct Manager, Content Design

  • “The agility Franchesca demonstrated through this process was amazing (she is often the person to deliver results/finish tasks); she helped teach me the importance of feeling comfortable with the uncomfortable!”

    UX Researcher

  • “Franchesca's work is thoughtful and creative. She explores and evaluates possible design options while staying grounded in the problem she's trying to solve.”

    Senior Content Designer

  • “Franchesca is so on top of everything, and I’ve learned so much from seeing her take the lead.”

    UX Researcher

  • “Franchesca brought a natural enthusiasm to the project, took initiative, and never stayed blocked—always finding ways to move forward and make progress. She took feedback exceptionally well, applying it thoughtfully and improving her work each step of the way. Franchesca would be a valuable addition to any team.”

    Project Mentor, Senior UX Designer